Race-Class Narrative Training

The Race Class Narrative: A messaging framework to engage the base, persuade the middle, and alienate the opposition

All too often, progressives are asked to keep issues of racial justice and economic empowerment separate — or to remain silent about the former at the risk of alienating the mythical middle we’re told we must appease.

But research by Race Class Narrative Action and others shows that the way to persuade the middle is to mobilize our supporters to relentless repetition and that requires that we speak effectively on issues of race and class.

Moreover, they found that effective messaging on multi-racial populism engages persuadable voters and acts as a critical response to the division and fear the opposition keeps peddling.

Join this exclusive 2-hour training for an introduction to the Race Class Narrative — an approach that weaves together economic empowerment, racial justice, and gender equity, using language proven to work to mobilize and persuade voters.

You’ll learn the key elements of the framework, participate in interactive exercises, and see examples of other organizations using the framework.

Can’t make the live training? Register anyway to get the recording and resources afterward.

Presenter: Anthony Torres is the Director of Collaboration at ASO Communications where he leads on building strategic partnerships and projects with movement allies.